Wally Krantz

Together with a group of creative partners and friends, Wally makes brand identities, visual identity systems, campaigns, and objects for corporations and non-profits, sports, government, conservation, and relief organizations, theater groups, artists, and musicians.
    He brings over 25 years of global branding and design agency experience to every project. Heading up teams of specialists in design, typography, photography, illustration, animation, film, and music, Wally develops smart design systems for the unique needs of each client. His mix of inquisitive creativity and design with strong brand and business strategy ensures that each system can flex for any situation. Working closely with client leadership, marketing teams, and their partner agencies is central to Wally’s approach in making stronger and more connected brand experiences.
    In 2021 Wally began consulting as an independent creative director and designer as OO&Friends, working with friends and colleagues for a small group of clients creating a range of brand design systems and sensibilities.
    Wally’s work has been awarded in the U.S. and around the world. He has served on design juries for The Clio Awards, The Art Directors Club, and How Magazine. He has been on NPR’s Marketplace and quoted in Forbes, Fast Company, Print, and several articles in The New York Times.
    Wally grew up in the suburbs of Detroit and studied graphic design, photography, and art history at Western Michigan University, graduating with a Bachelor of Fine Arts in 1993. In 2014 he was honored as the inaugural Western Michigan University College of Fine Arts Distinguished Alumni in Graphic Design. Wally continues to work with college students and faculty through lectures, workshops, and mentoring at design programs across the country.
    Wally lives in Brooklyn, New York with his wife and two daughters.

Selected clients

Alta Resources
American Red Cross
Amtrak
Aptiv
Carrefour
Colliers
Co-op Solutions
Comfort Inn & Suites
Delphi Technologies
Dentons
FedEx
FirstNet by AT&T
The Garment District NYC
International Rescue Committee
Japan Airlines
John F. Kennedy Airport
Laguardia Airport
LG Electronics
Made Events
Magnet Forensics
Mission Ocean for the United Nations
The National
National Football League
Newark Liberty Airport
Port Authority of NY & NJ
Royal Caribbean
S&P Global
Shazam
St. George’s Society of New York
Superbowl XL
The TEAM
Time Warner Cable
Universal Resorts
Vodafone
Weil
Wildlife Conservation Society
Yerba Buena Center for the Arts