Together with a group of creative partners and friends, Wally makes brand identities, visual identity systems, campaigns, and objects for corporations and non-profits, sports, government, conservation, and relief organizations, theater groups, artists, and musicians.
    Wally brings over 25 years of global branding and design agency experience to every project. Wally heads up teams of specialists in design, typography, photography, illustration, animation, film, and music to create memorable work for the unique needs of each client. A mix of creativity and design with brand and business strategy ensures that every system can flex for any situation. Working closely with client leadership and marketing teams is central to Wally’s approach in making stronger and more connected 
brand experiences.
    In 2021 Wally began consulting as an independent creative director and designer as Outside Order. The next year, he formed OO&Friends as an independent studio working with friends and colleagues for a small group of clients creating a range of brand design systems and sensibilities.
    Wally’s work been awarded in the U.S. and around the world. He has served on design juries for The Clio Awards, The Art Directors Club, and How Magazine. He has been on NPR’s Marketplace and quoted in Forbes, Fast Company, Print, and several articles in The New York Times.
    Wally grew up in the suburbs of Detroit and studied graphic design and art history at Western Michigan University, graduating with a Bachelor of Fine Arts in 1993. In 2014 he was honored as the Western Michigan University College of Fine Arts Distinguished Alumni in Graphic Design. Wally continues to work with college students and faculty through lectures, workshops, and mentoring at design programs across the country.
    Wally lives in Brooklyn with his wife and two daughters.