OO&Friends is a strategic design studio making creative thinking real.

We work with people and companies that want to refresh, expand, or clarify their brand. We make identities and systems, objects and experiences, design tools and sensibilities. 

Transformative design and practical applications

We build design systems based on brand strategy and business necessities. Conceptual thinking makes our work inspiring. Attending to the details makes it smart.

An approach built on experience

With over twenty-five years of creating graphic identities for brands at the largest agencies in the world, we have the experience to translate brand strategy into creative ideas.
    Being an independent studio gives us the flexibility to work in a way that fits our clients’ needs, whether we are advising, directing, designing, or executing.

Adaptive design ecosystems

We collaborate with cross-functional teams to build design systems that adapt to the changing communication needs of a brand.  More than a logo and style guide, the visual systems we develop are an approach to creating a range of communication pieces that are flexible and connective.

From Brooklyn to the Bay

OO&Friends was born out of our collaborative approach and values. With brand and design at our core and Wally as the primary creative director and designer, we scale teams as needed, bringing together specialists in content creation, UX & UI, writing, signage, environments, photography, video, and animation.

A new visual identity and system for an Am Law 200 law firm.

A new brand identity for one of Forbes top 200 residential architects in the US.

A visual identity refresh for Royal Caribbean.

Amtrak’s new passenger car exterior livery system.

A new identity and visual system refresh for Magnet Forensics.

An expansion to the Colliers International visual system.

A graphic refresh to Carrefour’s Middle East and North Africa grocery stores and hypermarkets.

A collaboration with photographer Graham MacIndoe on a zine commissioned by indie rock band The National.