Website reskin and digital toolkit

From hero images to icon integration, we worked with Co-op’s internal digital team and their agency to create a reskin within their legacy CMS system.     A new tool kit was made for the specific needs of their digital properties, including new hero graphics and imagery, typographic specifications and hierarchies, an augmented brand color palette, web-specific icon sets, and a button and CTA sensibility that could be shared across all digital touchpoints including social media.

OO&Friends make identities and systems, objects and spaces, design tools and sensibilities.
More of Wally’s design work and identity systems can be seen at Outside Order.
© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.