Co-op’s yearly THINK conference brings together credit union executives and thought leaders to promote change and growth in the credit union movement.    
    Previous THINK events used a unique design system for each year—much of which did not align with, or was a disconnect, from the Co-op brand. 
    We worked with Co-op's events team and agencies to simplify the brand expression and strengthen the Co-op relationship to the THINK brand.    
    A design system was created that uses a dynamic typographic approach that is shared from year to year. Unique messaging, imagery, and color can then change to reflect different conference themes and locations.