A loosely connected reseller of services

CO-OP Financial Services creates new ways for credit union members to use fintech services, allowing credit unions to compete with big banks and other fintech platforms.
    A name shift to Co-op Solutions was the first step. However, their brand identity system did not align with the innovative technology company they had become. More clarity and a simpler design approach would serve Co-op Solutions better at every touchpoint.

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More of Wally’s design work and identity systems can be seen at Outside Order.
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Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
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