BEFORE
A loosely connected reseller of services
CO-OP Financial Services creates new ways for credit union members to use fintech services, allowing credit unions to compete with big banks and other fintech platforms.
A name shift to Co-op Solutions was the first step. However, their brand identity system did not align with the innovative technology company they had become. More clarity and a simpler design approach would serve Co-op Solutions better at every touchpoint.
![](https://freight.cargo.site/t/original/i/048e04f87dc739d956af1e6ec5769223f6a224b96fe2fd86e598f205bf0e8706/coop-before.jpg)
OO&Friends make identities and systems, objects and spaces, design tools and sensibilities.
Contact
sarah@outorinc.com
wk@outorinc.com
sarah@outorinc.com
wk@outorinc.com
More of Wally’s design work and identity systems can be seen at Outside Order.
© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.