Transformative design and practical applications

We build design systems based on brand strategy and business necessities. Conceptual thinking makes our work inspiring. Attending to the details makes it smart.

An approach built on experience

With over twenty-five years of creating graphic identities for brands at the largest agencies in the world, we have the experience to translate brand strategy into creative ideas.
Being an independent studio gives us the flexibility to work in a way that fits our clients’ needs, whether we are advising, directing, designing, or executing.

Adaptive design ecosystems

We collaborate with cross-functional teams to build design systems that adapt to the changing communication needs of a brand. More than a logo and style guide, the visual systems we develop are an approach to creating a range of communication pieces that are flexible and connective.

From Brooklyn to the Bay

Creative director Wally Krantz and creative producer Sarah Collier began working together for a select group of clients in 2021.
OO&Friends was born out of our collaborative approach and values. With brand and design at our core and Wally as the primary creative director and designer, we scale teams as needed, bringing together specialists in content creation, UX & UI, writing, signage, environments, photography, video, and animation.

OO&Friends

Wally / Sarah

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A single provider of technology and services for credit unions