Wally Krantz — Outside Order & Friends

Wally Krantz

Creative director, designer, and photographer

Together with a group of creative partners and friends, Wally makes brand identities, visual identity systems, campaigns, and objects for corporations and non-profits, sports, government, conservation and relief organizations, theater groups, artists, and musicians.

Wally brings over 30 years of global branding and design agency experience to every engagement, developing smart design systems for the specific needs of each client. His mix of inquisitive creativity and design with strong brand and business strategy ensures that each system can flex for any situation. Working closely with client leadership, marketing teams, and their partner agencies is central to Wally’s approach in making stronger and more connected brand experiences.

In 2020 Wally began consulting as an independent creative director and designer as Outside Order, and then formed Outside Order & Friends where he works with friends and colleagues for clients on a range of brand design projects.

Wally’s work has been awarded in the U.S. and around the world. He has served on design juries for The Clio Awards, The Art Directors Club, and How Magazine. He has been on NPR’s Marketplace and quoted in Forbes, Fast Company, Print, and several articles in The New York Times.

Wally grew up in the suburbs of Detroit and studied graphic design, photography, and art history at Western Michigan University, graduating with a Bachelor of Fine Arts in 1993. In 2014 he was honored as the inaugural Western Michigan University College of Fine Arts Distinguished Alumni in Graphic Design. Wally continues to work with college students and faculty through lectures, workshops, and mentoring at design programs across the country.

Wally lives in Brooklyn, New York with his wife and two daughters.

“Look at those things out in the world that engage us—on a walk, traveling, whatever the environment is—those things or situations that compel you to pause for a moment. Consider what we can learn from them. Begin to understand why they resonate the way they do. Apply that thinking to design systems to expand the idea of what a brand can do.”

2020—Present
Outside Order & Friends NY
Founder, creative director, and designer of an independent design studio specializing in brand identity systems

2018—2020
FutureBrand NY
Chief Creative Officer leading teams in NYC and San Francisco for clients across North America.

2015—2018
Landor NY
Executive Creative Director leading the NYC design studio and teams in San Francisco, Cincinnati, Chicago, and Mexico City.

2006—2015
Brand Union NY & UK
Worldwide Creative Director leading the NYC studio and London design teams as well as overseeing studios across Brand Union’s twenty-two global offices.

2005—2006
FutureBrand NY
Creative Director leading NYC brand identity design teams.

1999—2005
Landor NY
Creative Director co-directing NYC design studio and leading project teams from London, San Francisco, and Tokyo.

1997—1999
Interbrand NY
Design Director leading NYC brand identity design teams and working with Amsterdam Mexico City studios.

1997
Academy of Art San Francisco
Instructor at the School of Design creating the syllabus for and instructing their first post-graduate typography class.

1993—1997
Landor San Francisco
Designer working with the San Francisco, NYC, London, and Hong Kong design studios.

OO&Friends was founded by Wally Krantz and is based in Brooklyn, New York.

Outside Order has Wally’s complete portfolio of client and agency work.

Contact wally@outsideorder.com

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