Outside Order 
& Friends



Transformative design and practical applicationsWe build design systems based on brand strategy and business necessities.

Conceptual thinking makes our work inspiring. Attending to the details makes it smart.
An approach built on experienceWith experience from over twenty-five years of creating graphic identities for brands at the largest agencies in the world, we translate brand strategy into creative ideas.

Being an independent studio gives us the flexibility to work in a way that fits our clients’ needs, whether we are advising, directing, designing, or executing.
Adaptive design systemsWe collaborate with cross-functional teams to build graphic systems and tools that are designed to grow and adapt to the perpetually changing communication needs of a growing brand.

More than a logo and style guide, the visual systems we develop are an approach for making a range of communications that are flexible and connective.
From Brooklyn to the Bay Area and everywhere in between
OO&Friends was born out of our collaborative approach and values.

With brand and design at our core and Wally as the primary creative director and designer, we bring together specialists in brand identity design systems, naming, writing, user interface, signage, environments, photography, and animation.
OO&Friends was founded by Wally Krantz and is based in Brooklyn, New York.
Outside Order has Wally’s complete portfolio of client and agency work.
Contact  wally@outsideorder.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.
All trademarks are the property of their respective owners.