Logos & brandmarks archive — Outside Order & Friends

A brand is the idea of an organization that is perpetually changing for whoever is experiencing it.

A brand is not a logo. When done well, a logo becomes a signifier to connect those experiences as they change, wherever they may be.

Wordmarks
Monograms
Symbols
Illustrations

Wally has created some of the world’s most memorable, impacful, and timeless brand identities for established insitutions, founder-led startups, and arts & culture.

Presented here, in alphabetical order, are logos and brandmarks that Wally has created for Outside Order & Friends and the brand design studios he led over the past 30 years.

Each one has a story.

Wally would love to tell you about them and the thoughtful clients, strategists, designers, and production artists he brought them to life with.

Wally presenting the history of the FedEx logo and system development to the brand marketing team of FedEx in Memphis.

Photo by Matt Gordon.

These marks were made at Outside Order & Friends and the brand design studios and teams that Wally led and designed for at Landor, FutureBrand, and Brand Union.

OO&Friends was founded by Wally Krantz and is based in Brooklyn, New York.

Outside Order has Wally’s complete portfolio of client and agency work.

Contact wally@outsideorder.com

All trademarks are the property of their respective owners.