OO&Friends is Wally Krantz’s studio formed to work with organizations to refresh, expand, and clarify their brand.
We make identities, systems, and design tools. We create new systems for new organizations, refresh systems that no longer serve perpetually-changing communication needs, and evolve existing systems to connect and flex better in a complex world.
We are a tight team: experienced, responsive, and hands-on. We come together for the specific needs of each project, working across categories with the leaders and brand teams of corporations, start-ups, institutions, and non-profits.
We make identities, systems, and design tools. We create new systems for new organizations, refresh systems that no longer serve perpetually-changing communication needs, and evolve existing systems to connect and flex better in a complex world.
We are a tight team: experienced, responsive, and hands-on. We come together for the specific needs of each project, working across categories with the leaders and brand teams of corporations, start-ups, institutions, and non-profits.
Wally and his friends establish transformative and differentiated design ideas that are made real through dedicated partnerships and attending to the details of practical application. The results are powerful identity systems designed to grow and adapt as each organization’s needs evolve.
Focus on a clear, modern, and memorable expression for your audiences.
Create a comprehensive and flexible design system that connects and strengthens with each interaction.
Develop design tools made specifically for your team and partners.
Create a comprehensive and flexible design system that connects and strengthens with each interaction.
Develop design tools made specifically for your team and partners.
© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.
Rotina typeface by Erik Marinovich / NuForm.
All trademarks are the property of their respective owners.