OO&Friends is Wally Krantz’s studio formed to work with organizations to refresh, expand, and clarify their brand.
We make identities, systems, objects, experiences, design tools, and sensibilities.
We are a tight team, experienced, responsive, and hands-on, brought together for the specific needs of each project. We work across categories with the leaders of corporations, start-ups, institutions, and non-profits.
We make identities, systems, objects, experiences, design tools, and sensibilities.
We are a tight team, experienced, responsive, and hands-on, brought together for the specific needs of each project. We work across categories with the leaders of corporations, start-ups, institutions, and non-profits.
Wally and his team establish transformative and differentiated design ideas that are made real through the details of practical application. Our work is made possible through dedicated partnerships that produce powerful identity systems designed to grow and adapt as each organization’s needs evolve.
Focus on a clear, modern, and memorable expression for your audiences.
Create a comprehensive and flexible design system that connects and strengthens with each interaction.
Develop design tools made specifically for your team and partners.
Create a comprehensive and flexible design system that connects and strengthens with each interaction.
Develop design tools made specifically for your team and partners.
© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.
Rotina typeface by Erik Marinovich / NuForm.
All trademarks are the property of their respective owners.