Outside Order 
& Friends

OO&Friends work with organizations to refresh, expand, or clarify their brand.

We make identities and systems, objects and experiences, design tools and sensibilities.

Great brand design programs are made by tight, responsive, and experienced creative teams brought together for the needs of our clients.

Our smallness is what makes us special.
We work across industries with leadership and marketing teams for enterprise-level Fortune 100 clients, institutions, start-ups, and non-profits—always collaborating directly with leadership and marketing teams. 

Whether the client is large or small, our work is created by a dedicated partnership that develops timeless design systems that are designed to grow and adapt, while attending to the pragmatic details of the immediate touchpoints. 
Building from a brand strategy foundation, our approach is built on three principles:
1. Focus on a clear, modern, and memorable expression for your audiences.

2. Create a comprehensive and flexible design system that connects and strengthens with each interaction.

3. Develop tools specifically designed for use by your brand design team, agency partners, and third-party vendors.
OO&Friends was founded by Wally Krantz and is based in Brooklyn, New York.
Outside Order has Wally’s complete portfolio of client and agency work.
Contact wk@outorinc.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
All trademarks are the property of their respective owners.