Visual identity system creative direction and design by Wally for OO&Friends.

Logo creative direction by Wally, designed with Logan Sheehan at FutureBrand.

Visual identity system
Brand architecture signature system
Event and conference design and oversight
ERG signatures
Icon library
Presentation development and training
Executive presentations
Design oversight and creative direction for multiple agency partners

Sharp Sans Display typeface by Sharp.
GT America typeface by Grilli Type. 

OO&Friends make identities and systems, objects and spaces, design tools and sensibilities.
More of Wally’s design work and identity systems can be seen at Outside Order.
© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.