Outside Order 
& Friends


A strategic design studio.


Making creative thinking real.
OO&Friends work with organizations to refresh, expand, or clarify their brand.

We make identities and systems, objects and experiences, design tools and sensibilities.

Great brand design programs are made by tight, responsive, and experienced creative teams brought together for the needs of our clients.

Our smallness is what makes us special.
We work across industries with leadership and marketing teams for enterprise-level Fortune 100 clients, institutions, start-ups, and non-profits—always collaborating directly with leadership and marketing teams. 

Whether the client is large or small, our work is created by a dedicated partnership that develops timeless design systems that are designed to grow and adapt, while attending to the pragmatic details of the immediate touchpoints. 
Building from a brand strategy foundation, our approach is built on three principles:
1. Focus on a clear, modern, and memorable expression for your audiences.

2. Create a comprehensive and flexible design system that connects and strengthens with each interaction.

3. Develop tools specifically designed for use by your brand design team, agency partners, and third-party vendors.
Goulston & Storrs
Brand identity, visual design system
Coming soon
Amtrak Airo  
Fleet livery design system

Royal Caribbean
Refreshed brand identity
Magnet Forensics
New brand identity and visual system
Coming soon
Co-op Solutions
Brand identity, visual system, and design sensibility 
University of Georgia Lamar-Dodd School of Art
Poster for Wally Krantz visiting designer lecture and workshop
Colliers International
Visual system refresh and expansion
Coming soon
The National
Typographics for Homecoming 2023 and 2024 tour
Catskill Mountain Shakespeare Youth Company
Brand identity and design system
Coming soon
The National
Whenever Wherever zine
Coming soon
The TEAM
Five Plays by The TEAM anthology
Lawrence Kim
After the Weather EP
Transformative design and practical applicationsWe build design systems based on brand strategy and business necessities. 

Conceptual thinking makes our work inspiring. Attending to the details makes it smart.
An approach built on experienceWith experience from over twenty-five years of creating graphic identities for brands at the largest agencies in the world, we translate brand strategy into creative ideas.

Being an independent studio gives us the flexibility to work in a way that fits our clients’ needs, whether we are advising, directing, designing, or executing.
Adaptive design systemsWe collaborate with cross-functional teams to build graphic systems and tools that are designed to grow and adapt to the perpetually changing communication needs of a growing brand.  
More than a logo and style guide, the visual systems we develop are an approach for making a range of communications that are flexible and connective.
From Brooklyn to the Bay Area and everywhere in between
OO&Friends was born out of our collaborative approach and values. 

With brand and design at our core and Wally as the primary creative director and designer, we bring together specialists in brand identity design systems, naming, writing, user interface, signage, environments, photography, and animation.
OO&Friends was founded by Wally Krantz and is based in Brooklyn, New York.
Outside Order has Wally’s complete portfolio of client and agency work.
Contact wk@outorinc.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
All trademarks are the property of their respective owners.