Outside Order & Friends

Outside Order
& Friends

An independent design studio specializing in brand identity systems.

OO&Friends help organizations to refresh, expand, or clarify their brand.

We make identities and systems, objects and experiences, design tools and sensibilities.

We establish a transformative and differentiated design idea that is made real through the details of practical application.

Our team is tight, responsive, and experienced, brought together for the specific needs of each client.

Our smallness is what makes us special.

We work across categories with the leadership and marketing teams of corporations, start-ups, institutions, and non-profits.

Everything is made possible through a dedicated client partnership that produces powerful identity systems designed to grow and adapt.

Building from a brand strategy foundation, our approach is built on three principles:

1. Focus on a clear, modern, and memorable expression for your audiences.

2. Create a comprehensive and flexible design system that connects and strengthens with each interaction.

3. Develop tools specifically designed for use by your brand design team, agency partners, and third-party vendors.

Brand identity system and visual language for law firm Goulston & Storrs.
Coming Soon.

Lawrence Kim’s The Hours and the Times singles
Coming Soon.

Fleet livery design system and wayfinding for Amtrak

Brand identity and signature system for Royal Caribbean.

Brand identity, visual system, and creative direction for Catskill Mountain Shakespeare.
Coming soon.

An identity and visual language for Magnet Forensics.
Coming soon.

Brand identity, visual system and design sensibility, icon library, and events for credit union network Co-op Solutions.

Poster for Wally Krantz visiting designer lecture and workshop at University of Georgia Lamar-Dodd School of Art.

An expanded brand identity system and applications for Colliers International.
Coming soon.

Tour identity and merch for The National

Identity and event graphics for Catskill Mountain Shakespeare Youth Company.
Coming soon.

Tabloid zine collaboration with photographer Graham MacIndoe for The National.
Coming soon

Book cover design for Oberon Books’ “Five Plays by The TEAM” anthology.

OO&Friends was founded by Wally Krantz and is based in Brooklyn, New York.

Outside Order has Wally’s complete portfolio of client and agency work.

Contact wally@outsideorder.com

All trademarks are the property of their respective owners.