OO&Friends is a strategic design studio making creative thinking real.
    We work with people and companies that want to refresh, expand, or clarify their brand. We make identities and systems, objects and experiences, design tools and sensibilities.
    Our smallness is what makes us special.


Transformative design and practical applications

We build design systems based on brand strategy and business necessities. Conceptual thinking makes our work inspiring. Attending to the details makes it smart.

An approach built on experience

With over twenty-five years of creating graphic identities for brands at the largest agencies in the world, we have the experience to translate brand strategy into creative ideas.
    Being an independent studio gives us the flexibility to work in a way that fits our clients’ needs, whether we are advising, directing, designing, or executing.

Adaptive design ecosystems

We collaborate with cross-functional teams to build design systems that adapt to the changing communication needs of a brand.  More than a logo and style guide, the visual systems we develop are an approach to creating a range of communication pieces that are flexible and connective.

From Brooklyn to the Bay

Creative director Wally Krantz and creative producer Sarah Collier began working together for a select group of clients in 2021.
    OO&Friends was born out of our collaborative approach and values. With brand and design at our core and Wally as the primary creative director and designer, we scale teams as needed, bringing together specialists in content creation, UX & UI, writing, signage, environments, photography, video, and animation.

Beyond the initial brand identity

Wally and the friends are currently working on a select group of projects for clients in categories that range from travel & leisure to digital forensics to women’s health & wellness.

Coming soon

Amtrak’s new passenger car exterior livery system, an expansion to the Colliers International visual system, a graphic refresh to Carrefour’s Middle East and North Africa grocery stores and hypermarkets, and a zine collaboration with photographer Graham MacIndoe for rock band The National.
    For now, we can share what has launched publicly in the short time we have been independent.
    The Co-op Solutions case shows how these elements connect as part of a comprehensive brand ecosystem.

An icon system as a central part of the visual language

A signature system designed to flex for multiple situations and audiences

OO&Friends make identities and systems, objects and spaces, design tools and sensibilities.
More of Wally’s design work and identity systems can be seen at Outside Order.
© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.