Outside Order & Friends

An independent design studio specializing in brand identity systems.

OO&Friends is Wally Krantz’s studio formed to work with organizations to refresh, expand, and clarify their brand.

We make identities, systems, and design tools. We create new systems for new organizations, refresh systems that no longer serve perpetually-changing communication needs, and evolve existing systems to connect and flex better in a complex world.

We are a tight team: experienced, responsive, and hands-on. We come together for the specific needs of each project, working across categories with the leaders and brand teams of corporations, start-ups, institutions, and non-profits.

Wally and his friends establish transformative and differentiated design ideas that are made real through dedicated partnerships and attending to the details of practical application. The results are powerful identity systems designed to grow and adapt as each organization’s needs evolve.

Building from strategic brand foundation, we approach each project with three guiding principles:

Focus on a clear, modern, and memorable expression for your audiences.

Create a comprehensive and flexible design system that connects and strengthens with each interaction.

Develop design tools made specifically for your team and partners.

Brand identity system and visual language for law firm Goulston & Storrs

Fleet livery design system and wayfinding for Amtrak

Lawrence Kim’s The Hours and the Times

Platt Architecture brand platform and visual identity
Coming soon

Brand identity and signature system for Royal Caribbean

Brand identity, visual system, and creative direction for Catskill Mountain Shakespeare
Coming soon

Lawrence Kim’s The Hours and the Times singles
Coming Soon

An identity and visual language for Magnet Forensics.

Brand identity, visual system and design sensibility, icon library, and events for credit union network Co-op Solutions

An expanded brand identity system and applications for Colliers International
Coming soon

Tour identity and merch for The National

Identity and event graphics for Catskill Mountain Shakespeare Youth Company
Coming soon

The National x Graham MacIndoe

OO&Friends was formed by Wally Krantz and is based in Brooklyn, New York.

Outside Order has Wally’s complete portfolio of client and agency work.

Contact wally@outsideorder.com

All trademarks are the property of their respective owners.